If you’ve been, you know. If you haven’t, you’re in for something special.
To say we’re excited for this Dreamforce this year is something of an understatement. Not just because we’re sponsors. Or because we have the the most sophisticated integration with Salesforce of any communications platform in the business. Or because we get to show off our shiny new artificial intelligence technology for y’all. It’s because Dreamforce is one of the most enlightening events for marketing and sales professionals anywhere. Period.
It’s also very busy, which is why we’ve compiled a can’t-miss list of tips to help you navigate the show like a pro.
BEFORE THE EVENT
Download the Salesforce Events App
Catch up with colleagues
If you plan your schedule right, you should have breaks between sessions to fuel up and network. Make sure you know in advance who’s going to be there—clients, customers, co-workers past and present—and make plans to meet up. Local coffee shops like Coffee Cultures, Sightglass Coffee, and Sextant Coffee Roasters make great meeting points. And don’t forget your business cards.
Meet new vendors
Dreamforce brings together hundreds of vendors that are dying to show you their smartest solutions to your toughest problems. Walking the expo floor to meet them all and collect their swag is a big part of what makes this event great. If you play your cards right, you may also find yourself on the guestlist of one of their exclusive and unadvertised VIP parties.
Shameless plug: Our booths (yea, we have two this year) are going to be awesome. Book a 1:1 session with us here to see for yourself.
Get smart on hot tech topics
Last year, AI was on the tip of everyone’s tongue. This year, it’s at the tip of everyone’s fingers. Brush up on who’s doing what in the industry, how the technology is being implemented, and what innovations we can expect to see the coming months and years. AI is going to be a huge topic, so having a baseline understanding of it will allow you to get more from the many talks you attend, making your experience that much richer.
DURING THE EVENT
Ride the bus...or a scooter
If you get tired of walking, San Francisco has several easy-to-navigate public transit options to get you to where you need to be quickly. This unofficial BART map app (iOS/Android) and official MUNI app (iOS/Android) can help you avoid a rideshare nightmare as can our fleet of Bird (iOS/Android) and Lime (iOS/Android) electric scooters. Just make sure to ride in the bike lane to avoid crashing into unsuspecting pedestrians.
Will it be sunny and warm? Or will it be cold, wet, and windy? Count on both and everything in-between. Do yourself a favor and bring layers so you’re comfortable no matter what mother nature has in store.
You’re going to get hungry and that per diem isn’t going to spend itself. Try these amazing restaurants chosen by local Dialpad employees who know what’s up.
Udupi Palace: Hot dosas at hotter prices
Yank Sing: Underground dim sum house popular with the FiDI power-lunch crowd
Swan Oyster Depot: Your raw seafood dream come true
Tony’s Pizza: Award winning pizza in a no-frills North Beach dive
Rich Table: Porcinni donuts and a Michelin-star, need we say more?
Buen Sabor: The best burrito in the Mission (don’t believe any other hype!)
Drink for free
There will be a lot of vendors vying for your attention and they’re not above using free drinks to get it. After a full day of attending back-to-back-to-back sessions, these casual events are a great way to kick back and socialize. We recommend using this list by Anaplan to help map out your evenings.
Dust off your Twitter handle
While you’re bouncing between physical sessions, don’t forget to participate in digital conversations and share your top insights using #DF18. The right tweet just might make you an influencer.
AFTER THE EVENT
Follow up with new contacts
Remember all those great meeting you had at Dreamforce? Keep the conversations going after the show ends by following up with them via email or LinkedIn. Letting them know you enjoyed the chat can go a long way—especially if your contact is a business prospect.
Take time to reflect
If you suddenly can’t remember anything you learned at Dreamforce and you start to panic, don’t. It’s called a Dreamforce hangover and we’ve all been there. Luckily Salesforce releases a video repository every year of key sessions and keynotes so you can refresh yourself.
Embrace those incoming demo requests
Don’t be surprised if your inbox has one or two or ten demo requests waiting for you on Monday morning. Before you curse your past-self for visiting so many vendor booths, try to remember what drove you there in the first place. Maybe it really is time modernize your stack. Hear them out!
Dreamforce is the largest B2B tech conference on earth and definitely something to get excited about. We hope this guide serves you well and if you happen to be in the market for a modern cloud communications platform, we’d love to talk while you’re in town!